Loyalty Marketing’s Blind Spot: Shareholders
By Scott McCartney, Chief Customer Officer
The $24B loyalty industry is missing its most valuable customer segment.
The Loyalty Market
The loyalty management industry is a massive and rapidly expanding market. Currently valued at over $5.5 billion annually, the sector is projected to exceed $24 billion by 2028.
This growth is driven by near-universal adoption:
- 9 out of 10 consumer companies now operate a loyalty program
- 80% plan to increase their investment in these programs over the next 3 years
Combine this with the fact that the average consumer belongs to 19 loyalty programs, there is intense competition for attention and engagement.
How can consumer companies and loyalty programs differentiate themselves?
What's Missing? Loyal Shareholders
Loyalty marketers are singularly focused on increasing Customer Lifetime Value through three levers: scale, reach, and engagement. The scale and reach is all sourced from the same pool - their consumers. Yet they consistently overlook one of their most passionate and valuable customer cohorts: their own shareholders.
This isn't a deliberate choice. Marketers simply lack the tools and infrastructure to identify and activate this audience. The result is a significant untapped opportunity.
The Time for Shareholder Loyalty is Now
reholder base consists of retail investors who are already emotionally and financially invested in the brand. For consumer-facing companies, this represents tens to hundreds of thousands of high-value customers —potentially millions for large and mega-cap brands—sitting unengaged.
The Stockperks Advantage
While very common in Japan and Asia more broadly, shareholder loyalty programs are still relatively rare in the West. As the loyalty market continues to rapidly expand, now is the time to layer in loyal shareholders to your existing consumer loyalty program.
Stockperks bridges this gap. We provide the infrastructure to access, onboard, and activate this high-value shareholder audience at scale. Our platform already operates with a substantial, engaged user base and delivers the reach, engagement, and competitive differentiation that loyalty marketers seek.
The Time for Shareholder Loyalty is Now
The opportunity is clear: loyal shareholders become super-loyal customers and powerful brand advocates. Let’s get them into your loyalty programs.
We always welcome your feedback and are here to discuss your shareholder loyalty strategy — Contact us or reply directly to this email.
Yours loyally, Scott McCartney scott@stockperks.com